Kiwi Wonder Tours is a brand new guided tour agency launched by Johnstons NZ providing bespoke luxurious tours across New Zealand’s unique destinations. To accompany their launch, they reached out to our partners PortGroup for a website design. Once PortGroup’s graphic designers created the initial UI, they brought us on board to help refine the site UI/UX, create the responsive mobile layout and develop the project.
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We began by looking at the future journey, growth and goals Kiwi Wonder Tours were aiming for. Their launch focused on a singular tour to Ruakuri Cave in Waitomo and Hobbiton in Matamata, but we knew in the future new and exciting tours would be added on. We also looked at their target market overall. With Kiwi Wonder Tours in the tourism industry the website had to suit international users as well as perform in a highly competitive market.
The initial graphic design used 2 column web pages that incorporated a reactive Rezdy booking form that would follow the user as they scrolled. On further investigation with Rezdy we found that their forms wouldn’t suit this function. We made adjustments to the provided design to use more CTA’s while expanding out the pages content, making better use of the full-page space to fit the gap left by the scroll-tracking form.
Once the web design was accepted by the client we began developing. Because of the need to add in future tours with ease we structured the back-end CMS to facilitate additional tours seamlessly whilst efficiently integrating them with the Rezdy online booking system. All of this allowed Kiwi Wonder Tours to update and add new tours as needed, following the same site design format PortGroup had created.
With Kiwi Wonder Tours main target audience set on international tourists from multiple non-English speaking countries we had to build a solution to cater for them. Rather than relying on the standard Google Translate feature found in most browsers we opted for localised internationalisation. We achieved this by creating dedicated language files for each language Kiwi Wonder Tours targeted. While this approach took longer to develop, it kept the client happy as it ensured accurate and reliable translations.
Once we finished the site development we moved to user testing. We made some final adjustments to CTA’s to make them more prominent, improving the UX/UI. Builtflat received amazing feedback from both Kiwi Wonder Tours and PortGroup on our contribution to this project which continues on, scaling up the website to match their growth!
If you haven’t tried a guided tour we highly recommend the Kiwi Wonder Tours experience! Personally I went on one of their first tours and even as a local I learnt ton’s. Their drivers are excellent, knowledgeable and are eager to make your day the best so if you’re traveling to New Zealand soon or a local who wants to try something different - Check out Kiwi Wonder Tours!
