Crafting a compelling online presence for Interior starts with showcasing their dedication to turning houses into stunning homes. Our approach highlights Interior’s expertise in designing thoughtful and beautiful living spaces throughout Montréal, Canada. By emphasising their use of layout, furniture, lighting, colours, and patterns, we create a website that reflects their commitment to excellence and inspires potential clients to see Interior as the go-to team for exceptional home design.
This project started for Builtflat when we were reached out to by Carolie, the marketing manager of Interior through a mutual acquaintance. The team at Interior had been in the interior design industry for over 5 years, sourcing a majority of their work through social media platforms such as Instagram and Facebook. Having designed many interiors for family homes all over Montréal and doing a good job of it, Interior were looking to expand and further digitalise their business.
The main function of the website would be to showcase their interior design capabilities to those they weren’t reaching through social media and convert that new audience into profitable leads. The website they requested would incorporate their branding, colour scheme, and imagery, drawing the viewer's attention to their work displayed throughout the website. It also had to be connected to their social media profiles. We knew we could definitely help them with this, so after a few discussions we took on the project and began building.
We began by researching top-performing interior design websites globally, identifying successful design qualities to integrate into Interior’s site while adhering to industry conventions. Using Interior’s curated imagery to highlight their design quality, we crafted a website that elevates these visuals and complements them with engaging text and clear calls to action.
The colour scheme reinforces Interior’s brand, with a seamless flow guiding users downward through stories of each service, leading them to either convert or explore social media. This design strategy creates an immersive experience that enhances Interior’s brand and encourages user engagement and conversion.
Once the roadmap was finalised, we presented our proposal to Interior. They were pleased with the initial design, requesting only a few minor adjustments. We promptly made the edits, and after a brief review, Interior approved the design for development.
We built the website using Webflow, allowing Interior to easily make updates and ensuring seamless design integration. The project was completed in just over two weeks before we handed the ‘keys’ over to Interior to continue their digital journey.
The Builtflat team enjoyed collaborating on this project, and we’re proud of the final result. The completed website not only met the brief and highlighted Interior’s expertise but also serves as a lead-generating tool to support their business growth.
