After the successful launch of the GreenMetrics website, the team wanted to take it a step further with two new web pages to help with their carbon and sustainability accounting services and website growth.
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GreenMetrics were launching their new carbon accountant software to help clients track, measure and manage their carbon footprint to curb emissions, reduce overspending and help them get green finance. To help get this to market and in front of their users, we advised we’d get this on their website and use hyper linked buttons for signed-up users to login.
GreenMetrics also wanted to qualify clients prior to engaging them through the website and build an email list based around this. Through our conversations, we agreed a gated pricing page would be the best solution. Site users seeking their services pricing would land on a web page with all the necessary information and a form. The form would act as a doorway, blocking the customer specific pricing until the form was submitted. Once this task was completed, the page automatically showed them their tailored pricing as well as uploading and storing the users info to GreenMetrics CRM for later contact.
To bring attention to both pages, we redesigned the top navigation to include text-based links for easy access. We also added related sections to the home page as call-to-actions for users as they scrolled. A login button was also added for users wanting to access their accounts for GreenMetrics carbon accounting firm software. For the pages themselves, we kept design conventions and layouts we had already created to save time and costs for GreenMetrics whilst keeping the design consistent so as not to confuse the users.
To top this off, we helped deliver the copywriting for GreenMetrics, using SEO ranked keywords tailored to their industry and audience. Being innovators in their industry, SEO is a crucial part of their strategy in setting themselves up as market leaders and helping them target their New Zealand and Australia business customer base.
After developing and testing everything on our staging server, we went live and added the additions to the GreenMetrics website. Once again the team were very happy with the direction, design and end result of the project which continues to help them deliver their carbon accounting firm services to a range of industries.
