We were tasked to redesign and develop the new Construction Health & Safety New Zealand website in collaboration with PortGroup, a graphic design agency based in Auckland, NZ. The primary objective of this redesign was to enhance the user experience, enabling users to access resources more efficiently. Additionally, we aimed to clearly represent CHASNZ and its subsidiary brands throughout the website.
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We began by evaluating the existing website to identify underperforming areas. It quickly became apparent that the site's navigation required significant improvement, as users had to click through multiple pages to reach their desired destinations. Additionally, we observed a lack of consistent branding in the imagery and color scheme. In response, PortGroup developed a new brand guideline aligned with CHASNZ's values and objectives. We then implemented this brand guideline throughout the site, streamlining the layout and enhancing overall usability.
Given that many of Construction Health & Safety New Zealand’s site users primarily access their website from mobile devices, we prioritised creating a mobile-friendly UX that's both easy to navigate and visually appealing to their user base. Recognising that the website hosts lots of links to various learning material and resources that would be accessed by many different trades industries in NZ, we ensured that the site's resources were easily accessible on both mobile and desktop platforms. The new website design prominently features image material to showcase CHASNZ’s brand and objectives, so we also made certain that all images are visually appealing and optimised for all screen sizes.
Following an in-depth assessment of both the website and mobile experience, we have received overwhelmingly positive feedback from CHASNZ noting that navigating the site and finding relevant information is now significantly more intuitive and efficient, enhancing the overall experience. The improvements in the user interface and streamlined access to resources have been particularly well-received. As well as the visual representation of Construction Health & Safety New Zealand’s brand and objectives through imagery and design has resonated with users across all devices.
