Axie Motors.
Luxury car rental service.
Ride around the city in style with our collection of luxury vehicles.
How we started the project
Axie Motors was a new luxury car rental service operating out of Perth in Australia. Their lineup of vehicles ranged from beautiful Bently’s, fancy BMW and Range Rover SUV’s, and performance model cars like the Porsche 911 Carrera and Audi R8.
To match their vehicle fleet they needed a gorgeous website that attracted their target customers and communicated their business model, luxury. We immediately knew from the moment they approached us that due to their clientele, this platform would require an outstanding design and functionality which would be tied together with some user experience design to engage and keep their audience on the website.
We understood the brief and knew we could deliver. Throughout our meetings Axie Motors laid out the features they wanted but gave us full control over the design, trusting us to build the product they needed as long as it fit the narrative of luxury.
Our approach to the research & design
Starting with a clean slate and full control over the design, we began researching Axie Motors market. This included their target customers, competitors, and industry, allowing us to start building them a mockup website design to show them a potential finished product. This research gave us great insight into the project and equipped us with a roadmap of how we could build this luxurious website to showcase their rental fleet and get them sales.
We wanted to keep the design crisp with minimal distractions to keep the focus on these luxury automobiles, mainly by utilising white space and a light colour scheme as it would draw the viewer's attention. Other than Axie Motors branding, we only used high quality photos of different cars throughout the website making them the main focal point. Each image could be clicked on which would take the user to that specific vehicle profile for further information or booking.
Axie Motors requested a login feature for clients who wanted to rent luxury vehicles, or for those who wanted to hire them out or sell. We began designing the dashboard for each type of customer. Customers could login and create their own profile, build a wishlist of vehicles, browse purchasing, renting, and finance options, use the rental booking system, and more. This dashboard also collected necessary information such as the user's identity which could be confirmed by the user uploading a photo of them holding a valid driver's license with a time stamp. Users also had the option to rent out or sell their luxury vehicle’s on a separate dashboard page. Here they would upload images, information, and set their price which would then be sent off to Axie Motors for an authenticity check before the car was listed.
Wrapping the project all together
After we had built and were happy with the design foundation we went back to Axie Motors with our work. We presented the website and dashboards, how they’d visually look on different screen sizes, and went over the functions of the website. Overall they were very happy with the potential product and wanted us to continue working further.
Unfortunately Axie Motors closed down before they could launch and we weren’t able to see this project out to the end. Although this isn’t a finished product and only a mockup, we think it speaks volumes about our ability to meet the target.
”
Jared
Operation Manager
@Axie, Perth
Builtflat designed an awesome website for us and they were very easy to work with throughout the project.